Communication & Working Group : Chinafication: How can foreign beauty brands localize for the Chinese market

As the first beauty market in the world, China has become a critical playground for brands to succeed in. Boosted by e-commerce and Live Streaming, populated by increasingly sophisticated consumers and powerful homegrown brands, crossed through by culturally-specific currents, increasingly decoupled from the rest of the world, the Chinese beauty market calls for more localization than ever before.

In this event, we will share some findings about Chinafication, through Chinese beauty brands analysis, a localization framework and deep dive into some foreign beauty brands localization strategies.

We have the chance to welcome Laurent who launched the local R&D & Laboratory for L'Oreal makeup products in China 15 years ago, and now founder of MeWo, a Web3 lipstick Designed in China for China and more …

AGENDA

-- 6:30 pm : Welcoming

-- 7:00 pm : Chinafication insights - Lea Wang

-- 7:30 pm : Fireside chat with Laurent Taisne - Rachel Daydou

-- 8:00 pm : Networking

SPEAKERS

Lea Wang

Strategy & Development Manager

EY Fabernovel

Laurent Taisne PhD

Founder

MeWo

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COORDINATOR

Rachel Daydou

Partner & China MD

EY Fabernovel

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INSCRIPTION

Free to CCI FRANCE CHINE members

100 RMB for Non members

Please scan or hold on the QR code to register

Event Location