From Innovation to Profit: Innovation management and business implementation training camp

创意到利润: 创新管理与商业施行训练营

Course Background 课程背景

This training is conducted in Chinese.

In the rapid changing world today, the existing market is constantly facing the impact of new subversives. How do business operators face the bottleneck of transformation and maintain creativity?

New direction will bring many challenges. How to put innovative ideas into practice and obtain resource support?

Provide innovative execution management, systematic methods and management tools for implementation, cultivate managers' innovative systematic thinking mode and become managers with innovative spirit, grasp new opportunities for growth and build enterprises' competitive advantage.

在当今商业环境中，快速变化的现在世界，现有的市场不断面临着新颠覆者的冲击，企业经营者面临如何转型、突破与成长的瓶颈，保持创造力？

将您的公司推向一个新的方向会带来很多挑战，如何将创新想法付诸实施，并获得资源支持？

提供创新的执行管理、实施的系统方法和管理工具，培养管理者创新的系统思维模式，成为富有创新精神的管理者，捕捉成长的新机会，提升企业竞争优势。

Course Benefits 课程收益

• Draft a vision statement for new and innovative ideas
• Identify key stakeholders and establish informal support networks
• Master effective innovation process management: role switching of dreamers,

• Explorers, producers and professionals in the innovation process
• Write a business case for innovative ideas
• Effectively communicate innovative ideas and obtain necessary approvals and resources
• Overcome resistance and maintain people's enthusiasm for your ideas

• 为新的创新想法草拟一个愿景宣言
• 确定主要的利益相关者并建立非正式的支持网络
• 掌握有效创新过程管理：造梦者、探索者、制作者、专业者在创新过程中角色切换
• 为创新想法撰写一个商业论证报告（Business Case）
• 就创新想法进行有效的交流，获取必要的批准及资源
• 克服阻力，并保持人们对您想法的热情

Course Outline 课程大纲

Introduction
1.Misunderstanding of innovation
2.Five elements of the core framework of innovation and innovation management

Module 1: innovation and innovators.
1.The core of building an innovative organization
2.Early work of innovation strategy (macro and market trends, dynamic changes of customer demand)
3.10 types of Combination of business innovation (customer experience end, product end and resource allocation)
4.Final optimization - Classification and conversion rate of Innovation Portfolio (standard for measuring innovation potential)
Interactive exercise: case study - problem identification and negative customer experience based on "people"

开篇：课程引入
1.创新的误区
2.创新与创新管理核心框架5要素

第一模块：创新和创新者
1.构建创新组织和核心
2.创新战略的早期工作（宏观与市场趋势、客户需求动态变化）
3.商业创新的组合-10种类型（客户体验端、产品端、资源配置）
4.最后优化-创新组合的分类与转化率（衡量创新潜能的标准）
互动练习：案例研讨-问题识别与以“人”为本的客户负面体验

Module 2: Building an inspiring vision for innovation
1.Why make a vision statement?
2.Core concept: characteristics of effective vision statement
3.Test and refine your vision

第二模块：为创新构建鼓舞人心的愿景
1.点燃激情：为什么要提出愿景宣言？
2.核心概念: 有效愿景声明的特征
3.测试和完善您的愿景

Module 3: The key of improving the efficiency and effectiveness of innovation: Process
1.Four roles in the creative process
2.Three stages in the creative process
3.Skills for evaluating creativity: IIU feedback skills
Exercise: group exercise on business creativity, exploration, production and evaluation

第三模块：提高创新效率与效果-过程是关键
1.创意过程的四种角色
2.创意过程三个阶段：
3.评估创意的技巧：IIU反馈技巧
练习:针对业务的创意、探索、制作、评估

Module 4: write a one page project report
1.Show the benefits of your idea
2.How long should the business case report be?
3.Business case structure (audience observation, solution - prototyping, rapid verification and iteration)
Exercise: write a one page business case

第四模块：撰写一页纸的立项报告
1.展现您想法的优点
2.立项报告应该多长？
3.立项报告结构（观察受众、解决方案-原型设计、快速验证与迭代）
练习：撰写一页纸的立项报告

Module 5: Communication with stakeholders
1.Seek support and sell ideas
2.Key behaviors: conduct effective demonstration and establish the project

第五模块：与利益相关者沟通
1.寻求支持、推销想法：走出会议室
2.关键行为：进行有效演示、正式确立项目

Module 6: Overcome resistance to new ideas and changes
1.Type of resistance (open and hidden resistance)
2.Core knowledge: analysis of obstacles ADKAR model
3.10 Tips for overcoming resistance
Case study: Analyze the obstacles and set strategies to overcome resistance

第六模块：克服新想法和变革遇到的阻力
1.阻力的类型（公开、暗藏的阻力）
2.核心知识：阻碍点的分析 ADKAR 模型
3.克服阻力的10大策略
案例分析：阻碍点分析，制定阻力应对策略

Module 7: improve the profit margin of innovation
1.Common problems and indicators in the innovation process
2.How to implement innovation into projects?
3.Improve the profit margin of innovation (product / service life cycle)
Interactive exercise: group practice for creativity - Lean Design (reverse benchmarking design)

第七模块：提高创新的利润率
1.创新过程中常见的问题与指标
2.如何将创新落实成项目？
3.提高创新的利润率（产品/服务的生命周期）

Module 8: best innovative practice
1.Communication in fluctuations and rebound
2.Summary of learning points and formulation of action plan

第八模块：最佳创新企业实践
1.高层以身作则、持之以恒、沟通是关键、应对波动与反弹
2.学习要点总结、行动计划的制定

Methodology 学习模式

课程日期：3月3日，3月7日，3月10日，3月14日

Training Camp

Record course + online interactivities + exercise

训练营模式：录播课学习任务 + 线上直播辅导提升 + 作业反馈 + 学习群互动疑

课程完整构架：开营 + 自学课程 + 知识分享 + 互动／作业／点评 + 复盘／结营

Speaker(s)

Toby LI 李迅吉CMC (International Certified Management Consultant)

Registration

Please scan the QR Code or send an email to sc-hr@ccifc.org to register