Government Affairs Training - Keep Pace with the Times

Course Objectives 课程目标

Facing changing international relations and the economic situation of the world, especially under the pandemic situation of COVID-19, the Chinese government plays more and more important roles and functions in economic activities of China. This course is designed to assist business people to better understand government’s work, understand the policy-making process, and analyze the impact of macro regulatory environment on enterprises. While systematically studying the trend of policy development and building accurate communication channels with key stakeholders, to propose strategic recommendations for enterprises to solve problems, and make the advocacy to the government more effectively, so as to establish positive corporate image and achieve win-win between the government and the enterprise. 

面临着多变的国际关系和经济形势，特别是新冠肺炎疫情仍在全球不断蔓延的大环境之下，政府部门在经济活动中的角色与作用显得越来越重要，本课程旨在帮助商务人士更好地理解中国政府部门的工作，了解政策制定的流程、分析宏观监管环境对企业的影响，在系统地研究政策发展方向的同时，与重要的利益相关方建立准确的沟通渠道，为企业解决问题提出战略建议，更有效地向政府表达利益诉求、树立积极的企业形象，并获得政府与企业的双赢。

Course Outline 课程大纲

Evolution of Professional Government Affairs - From Tactics to Strategy:
The evolution process and developing direction of MNCs’ Government Affairs work in China 
Strategic thinking about government affairs under the constantly evolving political and economic situation

Policy Research based Government Relation:
External Stakeholder Mapping and Internal Stakeholder Management and Communication
Systematic and professional government relations network building to achieve the business objective

Government Relation based Policy Research:
Monitoring: Monitor the developments of key policies and navigating the regulatory direction
Analysis: Understanding the policy-making procedure, read between the lines about the profound meaning, and come up with the impact analysis accordingly 
Reporting: Provide strategic development recommendations to senior executives based on the business status

Follow the Trend and Grasp the Opportunity
Viewing the changing government affairs work from the changing environment
Where did the prediction of regulatory change come from?
Professional research with theoretical guidance

Different Roles of Government Affairs Professionals
Advocate and support strategic development based on understanding cultural differences
Be a good coordinator and make good use of internal resources

专业化政府事务的演变 – 从战术到战略：
跨国公司政府事务在中国的演进过程和发展方向
在不断发展的政治经济新形势下，战略性地思考政府事务

以政策研究为基础的政府关系：
外部利益相关方结构与内部利益相关方管理和沟通
通过建立系统专业的政府关系网络来实现业务目标

以政府关系为基础的政策研究：
监测：通过对政策信息的方向性把控，有效地监测相关政策的发展
分析：通过理解政策出台的过程，以及政策条文的深刻含义，做出对企业的影响分析
报告：结合公司的业务情况，为高层提出发展建议

顺应潮流、把握大势
从变化的环境看变化中的政府事务工作
对变化的预判是从哪里得来的呢？
有理论指导的专业调研

政府事务人的不同角色
在理解文化差异的基础上进行利益诉求、支持战略发展
做好协调员，用好企业内部资源

Who Should Attend? 课程受众

• Senior Executives of Multi-national Companies: Aiming to expand and deepen their understanding of Chinese government and policies on the basis of learning the differences between Chinese and Western cultures, and leverage the government affairs to guide the development in China.
• GA Professionals: Working in the government/ public affairs, aiming to continuously and systemically improve the working skillset from a strategically perspective. 
• Business People: Working in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the responsibility to communicate or even advocate with the government stakeholders, and hope to do a good job through systematic learning. 
• 跨国公司高层管理人士：在解读中西方文化差异的基础上，希望加深对中国政府和政策的了解广度和深度，并运用政府事务引领企业在中国的发展。
• 政府事务专职人士：从事政府事务工作，希望能持续对自身工作技能进行战略、系统性的提高。
• 商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，需与政府部门沟通企业诉求，希望通过系统性学习，做好相关工作。

Speaker(s)

Brent Yuan 袁元Partner and Senior Director at Yuan Associates 远海鹰咨询合伙人、高级总监

Brent YuanPartner and Senior Director at Yuan Associates