WeChat Official Accounts Operation Skills: How to attract fans and gaining customers through online activities (In Chinese)

This course will help the students to organize online activities via WeChat official accounts, gaining fans and customers.

目标与内容 Objectives and Content 

越来越多的企业开设自己的官方微信公号，不仅把公号当做企业品牌形象的微型官网，更是进一步希望企业公号能够满足市场营销、发掘潜客，甚至是促成销售的功能。无论是哪一种目的，企业微信公号的运营的最大难点始终都是如何获得粉丝。拉新才是获客的第一步。这一个挑战需要日常运营中不断策划和推广，日积跬步，才能进步。

法商会去年推出的《企业微信公号：10步教你写出好文案》的课程深受企业学员欢迎，听课后学员实战数据增长迅速。基于大量企业学员的反馈，本期课程进一步聚焦于微信公号的活动运营，开发了新的技能课程，希望进一步帮助企业微信的运营人员，用好"线上活动"方法，获取更多粉丝。

WeChat official accounts have become a must for enterprises in the mobile era. More and more enterprises open their own official WeChat official accounts, not only as a way to promote the company image but also as a way to attract customers. However, Rome is not built in a day. In order to get fans and customers, we have to make WeChat official accounts professional and interesting. This is a challenge which requires planning and practice in daily operations. This course will help the students to organize online activities via WeChat official accounts, gaining fans and customers. 

课程受众 Who Should Attend ?

企业公众号运营人员、新媒体小编、市场专员等 

Marketing teams of the company

课程大纲 COURSE OUTLINE

第一节：活动主题创意技巧：按目的策划活动

1. 吸粉拉新：以增加粉丝数量为目的
2. 增加粘性：给老粉丝老客户发福利
3. 线下转化：把线上粉丝转化为线下潜客
4. 公关宣传：企业大事推广

第二节：活动策划技巧：按时间节点策划活动

1. 应时应景：节假日要提前规划
2. 新品发布：配合企业市场营销
3. 品牌大事：企业年度大事必须跟进
4. 热点追踪：行业及市场大热点必须蹭

第三节：吸引读者参与和转发的技巧

1. 活动设计要有趣、有利
2. 参与活动要简单直接：快速响应、低跳转
3. 不要让读者太费劲：高安全，少付出
4. 互动环节创造主动转发：有激励，有互动

第四节：活动文案的撰稿技巧

1. "呼吁关注"或者"活动报名"非常重要
2. 6个技巧唤起读者的参与欲
3. 3个方法催促读者TAKE ACTION
4. 吸粉就要发够福利

Section 1: Create the activity theme according to the purpose

1. Maintain old fans and attract new ones: Increase the number of fans 
2. Increase fans’ attachments: Give benefits to old fans 
3. Offline conversion: Convert online fans into offline customers
4. Public relations publicity: Promotion of corporate events 

Section 2: Activity planning skills: Planning activities according to the timing

1. Be on time: Plan ahead for the holidays
2. New product release: Cooperate with enterprise marketing
3. Branding event: Annual event of the enterprise 
4. Hot spot tracking: Industry and market hot spot 

Section 3: Tips for engaging readers

1. Design activities that are fun and beneficial
2. Participation of the activity should be simple and direct: Quick response, low jump
3. Don't make it too hard on the reader: High security, low effort
4. Interactive link to create active forwarding: Where is incentive, there is interaction 

Section 4: Writing skills of activity copywriting

1. "Call for attention" or "sign up" is important
2. Six tips to engage the reader
3. Three ways to urge readers to TAKE ACTION
4. Bonus should be enough

Speaker(s)

Ms. Ulan TuyaGeneral Manager of Ulan Consultancy

请扫码报名 Scan the QR code to Register